Challenge
CPLANE Networks was looking to improve their sales and marketing processes to help increase productivity and lead generation from their website. As a small startup, they knew lead generation was critical, but more important was lead qualification. Having limited sales resources, it was vital that their team be able to concentrate their efforts on the highest quality leads. Although CPLANE had Google Analytics in place, they felt they were still flying blind with respect to the impact of their digital marketing efforts and the leads they were driving to their site.
Solution
CPLANE chose KickFire because they were able to provide the leads they needed and the marketing data to make their team more effective. CPLANE uses LIVE Leads™ to identify leads that are visiting their website in real-time. LIVE Leads™'s valuable company information has helped them organize and manage their pipeline more effectively, and has significantly shortened the time to find an entry point into a targeted prospect. CPLANE’s sales team is now able to focus on the right leads, at the right time, and open up conversations with the right people – all because of LIVE Leads™
CPLANE also heavily relies upon KickFire's form and conversion tracking to help them dial in the messaging for their marketing campaigns and generate more conversions. Conversion tracking has given them the ability to correlate the actions visitors are taking on their website with the campaign that drove them there, which is assisting the marketing team in refining their strategy. Meanwhile, CPLANE was able to replace all of their forms with KickFire's Hosted Forms, which has led to a steady rise in the number of conversions they generated over the last three months.
